John Murphy, originally part of the launch for Amazon Music in the UK, came over to Canada in 2022 to lead music and podcasts. Now, he works on strategy, programming, marketing and industry relations here, and he’s already overseen some big opportunities in initiatives for artists in Canada. That’s included the Breakthrough Artists to Watch program, whose 2024 picks like Jonita Gandhi and Owen Riegling are already seeing big success this year. In his tenure, Amazon Music has also produced a handful of original songs featuring artists like Frank Walker and The Beaches. The Beaches were also the only international artist in Amazon Music’s CURVED video series, with two live videos filmed in London.The Amazon Music Bus, meanwhile, takes Amazon Music’s programs into the real world at festivals throughout the country.