Spotify Canada Editorial Lead Jess Huddleston and Artist & Label Partnerships Manager JD Parent are helping to grow Canadian artists’ reach within Canada and beyond. Parent has overseen partnerships with Francos de Montreal, Montreal Jazz Fest and Boots and Hearts. Spotify flagship playlists are an important gateway in the modern music industry, and its flagship Canadian playlists, New Music Friday Canada and Hot Hits Canada, have grown by 20% since Huddleston started leading them, as well as over a hundred other playlists that help connect listeners with the latest Canadian music. Spotify also launched Fresh Finds Canada, a playlist promoting independent Canadian artists. Exported streams for Canadian artists also ramped up by nearly 18% from December 2022-December 2023. If streaming services face questions over their royalty models, editorial playlists and partnerships are unquestionably boosting Canadian music at home and abroad.