Sony Music Publishing's Canadian team is paying attention to artists and genres on the rise. Vice President of Creative David Quilico is putting the company’s support behind the Punjabi Wave — Punjabi is the fastest-growing music language in the country — with signings like hit producer Intense (“Excuses” by AP Dhillon and Gurinder Gill, 1.3 billion streams; “Lover” by Diljit Dosanjh, 191 million streams). SMP’s Canadian roster runs deep across genres, too, representing songwriters like Dax (2023 Juno for Breakthrough Artist); Forest Blakk (800 million streams); River Tiber (sampled by Kendrick Lamar); and Canadian rock stars Billy Talent. SMP Canada songwriters are also garnering international acclaim, with Gerald Eaton picking up a 2024 special Grammy for Best Song for Social Change, honouring K’naan’s “Refugee.”