Universal Music Group is home to some of the biggest artists in music, and many are handled domestically by Universal Music Canada. In Canada in 2023, Jeffrey Remedios reported to Billboard for International Power Players, eight of the top 10 albums overall were by Universal artists. They’ve had success domestically with Josh Ross, Banx & Ranx, Rêve and Preston Pablo, Canadian artists signed to the label, charting on the Canadian Hot 100. Given its scope, Universal has an amplifying effect for labels under its umbrella, like Ishkōdé Records, an Indigenous label founded by women (artists ShoShona Kish and Amanda Rheaume, also behind the International Indigenous Music Summit), whose artist Aysanabee became the first Indigenous artist to reach No. 1 on Canadian Alternative Rock Radio and won two big Junos.