Warner Music Canada has been the most forward-thinking of the major labels in Canada over the past year under Kristen Burke’s leadership. Burke brought on Andy West as EVP in 2022, and their team has overseen some big developments including a move to downtown Toronto, success with Punjabi-Canadian star Karan Aujla, and the launch of 91 North Records (see leaderboard). They received platinum and gold status for international acts including Benson Boone, Dua Lipa and Teddy Swims, but it’s domestically where they’ve especially impressed. Following a comeback on TikTok, 2000s-era CanRock band Mother Mother has had a successful second act with 7+ billion global streams and gold certification in the U.S. for their song “Hayloft II.” Pop act Crash Adams has also had a social media-fuelled international rise, with 1.7 million new followers on TikTok, 1.8 million new ones on Instagram and 5.1 million new subscribers on YouTube.