William Robillard Cole leads the management firm that is taking Canadian dance music to stellar new heights. As founder and CEO of WRC MGMT, he manages Montreal super-producer Kaytranada, whose international footprint has greatly increased over the past year. In addition to his opening slot on The Weeknd’s record-breaking After Hours Til Dawn shows in Canada, the producer-DJ has embarked on two arena tours thanks to Cole’s partnership with Live Nation CEO Michael Rapino: the Timeless tour in 2024 and a co-headlining tour with Justice this year, reaching a new echelon of representation for Canadian artists in the international dance scene.

WRC continues to grow as a powerhouse, with Kaytranada selling out international tours in America and Europe and its full roster, which includes Lou Phelps, Kitty Ca$h, STWO and Sango, garnering over 1 billion combined streams in the past year. Between collaborations with famed artists like Chris Brown and Bryson Tiller and brands like Gucci, Nike and Miu Miu, Cole’s company is carving out an increasing international footprint all while championing innovative Canadian talent. “I stay driven in the music industry inspired by helping my amazing clients create lives for themselves from their art," he says. “Our company and artists are all close knit, and we all support each other as people, not just industry professionals.”