Siobhan Woodrow has broken barriers for women in rock and alternative scenes, and she’s now doing the same for multiple genres at SiriusXM Canada. Early on, Woodrow, 38, made history as the first female music director at rock radio station 97.7 HTZ-FM. Now, Woodrow oversees 15 national music channels. She led groundbreaking launches — including the first nationwide hip-hop channel, the first South Asian music channel (Dhamaka) and expanded Indigenous programming. She has also produced original programming for Canadian icons like Shania Twain, Blue Rodeo and Anne Murray, while equally championing emerging talent through national airplay and mentorship. As co-chair of the Juno Awards Rock Committee, she continues to advocate for gender equity and inclusivity.

Woodrow says the biggest growth opportunity for the Canadian music industry is in payment for creators. “I’d like to see the industry move toward fairer compensation and recognition for artists, especially those whose work shapes our cultural identity,” she says. “Musicians deserve to be paid equitably for their creative contributions, not treated as an afterthought in the value chain. A thriving future for Canadian music depends on ensuring that artistry and sustainability can coexist.”