Shivam Malhotra has become a central force in taking Punjabi music from Canada to the world while helping redefine how Canadian music, film and technology intersect. As founder and CEO of Malsons Media, he’s built a company operating across artist management, original content and investment — giving creators the tools to grow globally without sacrificing creative control. Malhotra, 33, played a pivotal role in the worldwide rise of Brampton-based Punjabi artist Shubh, whose songs have amassed billions of streams and filled arenas from Vancouver to Toronto.

Through Malsons Media, he continues to back artists who are shaping Canada’s evolving cultural identity and expanding the country’s creative footprint abroad. “I’m endlessly inspired by Canada’s artists, collectives and cultural builders and have been lucky enough to watch community-driven creatives grow into industry powerhouses,” he says. “Recognizing and platforming talent, sounds and perspectives early on drives what I do. Spotlighting greatness has always been the goal and Canada has no shortage of it.”