Premium experiences are the new frontier of live music, as venues and festivals implement more VIP and member options for fans looking for some extra hospitality at concerts. As the manager of premium sales & marketing at Maple Leaf Sports & Entertainment, Madeleine Moniz is leading the charge. The 30-year-old executive started at Live Nation, supporting the season seat membership program at RBC Amphitheatre (then Budweiser Stage) until a partnership with MLSE let her move to the Toronto Maple Leafs and Raptors owner, bridging sports and music audiences and memberships. Now, Moniz leads a high-performing team of sales reps selling premium experiences at some of Toronto's biggest venues.

A creative force behind projects like the members-only restaurant Lake House at RBC Amphitheatre and the premium program at Toronto’s History, Moniz recently helped launch the hospitality experience at the city’s largest open-air venue, Rogers Stadium. With a passion for business, culture and community, Moniz is redefining what premium means for live entertainment. “From a live entertainment perspective, we’re already seeing it, but [it’s important to prioritize] a continued focus toward designing and reimagining venues with music at the forefront – spaces that serve both the artist and the fan,” she says.