La Mar Taylor is a founder of the globally culture-defining XO Records and a creative force shaping The Weeknd’s global aesthetic. His work with The Weeknd, including his record-breaking After Hours Til Dawn Tour — which hit new heights this year, including six sold-out shows at Toronto’s Rogers Centre — cements him as one of the most influential creative directors in music today. His career is multifaceted, from music to fashion, entrepreneurship to mentorship, all with the mentality to keep pushing himself.

Beyond the arena, Taylor is building the next generation of Canadian talent through HXOUSE, the Toronto creative incubator he co-founded to provide mentorship, studio space and networking opportunities for emerging artists, designers and musicians. Known for his philosophy of “No More Dreams” and a refusal to be boxed in, Taylor has become a powerhouse in music, fashion and film, proving that creativity, vision and persistence can transform both careers and communities. “Tough times create strong individuals,” he says of the Canadian cultural climate while offering advice to the next generation. “Lock in and really hone your craft. Be really f–ing exceptional at it. There's no room to be mediocre — be great.”

La Mar Taylor is the winner of the Billboard Canada 40 Under 40 Visionary Award and will accept the special honour at the Billboard Canada 40 Under 40 celebration at the W Toronto on November 20. Head here for a full interview with Taylor.