Streaming has defined the way fans listen to music over the last decade, and as editorial lead at Spotify Canada, Kerry Martin ensures that Canadian artists get the spotlight. Martin oversees the country’s editorial strategy, spotlighting English and Francophone artists through playlists, campaigns and storytelling that reaches millions of listeners.

Over the past year, the 35-year-old has spearheaded Spotify’s collaborations with the Canadian Country Music Association (CCMAs), helping establish the Francophone album of the year category, and extended global programs like EQUAL, Radar and Glow to better represent Canadian creators, and will be integral in Spotify’s popular Wrapped campaign this year.

From college radio in Halifax to driving national music discovery at Spotify, Martin’s career has followed one philosophy: “I’m inspired by how the next generation of Canadian artists are defining their own paths — blending genres, cultures and languages in ways that reflect this country’s diversity,” he says. “The future of Canada’s music industry lies in amplifying those authentic voices and ensuring they have the platforms to reach the world.”