Baldeep Randhawa has been instrumental in bringing South Asian music to global stages. As tour promoter at Live Nation Canada, he has led landmark projects, including the first major arena tour by a Punjabi artist and Diljit Dosanjh’s stadium concerts at Vancouver’s BC Place and Toronto’s Rogers Centre — the largest Punjabi show ever staged outside India. His path has spanned early years booking college shows to a tenure as a talent agent at APA, shaping a career focused on building visibility for South Asian talent. This year, he served as the global promoter for Punjabi- Canadian superstar Karan Aujla, who played massive shows in India and arena shows in Canada and is about to headline influential hip-hop festival Rolling Loud for its first-ever edition in India.

At 38, Randhawa continues to expand the global presence of Punjabi music while recognizing its importance in Canada. He worked with CARAS to help establish and chair the South Asian Recording of the Year category at the Juno Awards and launched Breaking Borders, the first international Punjabi music festival, in Malta. “The diversity I see in the music industry now, compared to when I started keeps me optimistic,” he says. “We are expanding our reach to new fans and get to promote genres that were previously seen as unconventional.”