Angela De Medeiros helps independent, artist-led labels and imprints under Universal Music’s umbrella reach global audiences while staying true to their creative vision. Since joining UMC’s label partnerships team in 2016, the 36-year-old De Medeiros has guided campaigns for acclaimed Canadian artists including Zeds Dead, Rezz, Lights, Ariane Roy and Mac DeMarco. She’s been a key player in launching Rezz’s HypnoVizion Records and growing Zeds Dead’s Deadbeats into a powerhouse electronic label. Beyond her label work, she’s on the board of landmark independent Toronto non-profit music series Wavelength Music.

De Medeiros loves seeing grassroots success stories. “When homegrown talent breaks through internationally, it expands possibilities for emerging artists and strengthens Canada's position in the global music landscape,” she says.