Louise Chenail, CEO of Musicaction and Radiostar, is a vital contributor to Canada’s Francophone music sector. The foundation ensures the distribution of close to $25 million annually to music makers in Canada's French-language and Indigenous music sector, and worked alongside FACTOR to modernize the Canada Music Fund. Chenail and Musicaction have launched transformative initiatives in the past year to support emerging professionals and underrepresented communities. These include the second edition of the Crescendo Project for women and gender-diverse talent, the Enharmonie Project for entrepreneurs from cultural communities, and two new funding programs focused on Indigenous businesses and Francophone minority communities. In 2024, she also introduced a pilot program supporting venues, promoters and broadcasters. Under her guidance, Musicaction has become a cornerstone of sustainable industry development, working in close partnership with key organizations like ADISQ and Canadian Heritage.