Sonali Singh

Key Client: Diljit Dosanjh

Ripple Effects Studios
Sonali Singh

Sonali Singh was the manager behind star actor and singer Diljit Dosanjh, and played a key role in expanding his rise to global stardom. Over the past year, she masterminded Dosanjh’s record-breaking Dil-Luminati tour, which set a record as the biggest North American tour from a Punjabi music artist in history: a reported 215,000 attendees and a gross of more than $27 million USD, according to Live Nation. That included historic stadium shows in Toronto and Vancouver, billed as the biggest ever Punjabi concerts outside of India.

Singh’s management also expanded Diljit’s presence worldwide, overseeing sold-out shows in his home country of India, North America and the Middle East. Beyond music, Singh guided Dosanjh's successful ventures in film, including his notable roles in Amar Singh Chamkila and Jatt & Juliet 3, while boosting his fashion profile with global brand partnerships like Levi’s.

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“Always be true to yourself,” Singh told Billboard Canada last year. “It’s easy to get caught up in what others think we should be, but our real power comes from being authentic. Your voice, your story, and your vision are what make you unique – don’t be afraid to share them with the world… Together, we’re not just making music – we’re reshaping the entire industry.”