Terrie Tweddle is the Chief Brand & Communications Officer at Rogers, responsible for shaping the company’s brand, reputation, and communications strategy across all platforms. She leads advertising, corporate communications, and marketing, and oversees Rogers’ high-profile sports and entertainment partnerships—including the NHL, Toronto Blue Jays, Live Nation, TIFF, and Taylor Swift’s The Eras Tour. Her leadership ensures Rogers connects with Canadians through culture, sport, and storytelling.With over 25 years of experience, Terrie has held senior roles at Visa International, Sun Life Financial, Ontario Teachers’ Pension Plan, and began her career at Molson-Coors. She is known for building brand trust, driving creative excellence, and delivering award-winning campaigns that resonate nationwide. Named one of Campaign Canada’s Most Powerful Marketers in 2025, she is also a board member of the Canadian Journalism Foundation. Terrie holds a BA from the University of Ottawa and is a graduate of Harvard’s Leadership Development Program. “As a proud Canadian company, we’re proud to promote Canadian culture and music is an important part of that,” she says. “We do that by promoting live music and showcasing Canadian bands in our advertising, from the Tragically Hip to Triumph and BTO.”