Rob Keen is the Senior Vice President of Sales, Marketing, and Canadian Content Development at SiriusXM Canada. Since joining the company in 2006, Keen has held progressive leadership roles, and today oversees the company’s automotive, streaming, and retail businesses alongside its Canadian Content Development initiatives. With over 17 years at SiriusXM, Keen has played a key role in shaping the brand’s national presence and market strategy.

Prior to SiriusXM, Keen held senior sales and marketing positions at Bell Canada, where he contributed significantly to the launch and growth of Bell’s satellite TV offering. “Our team brings to life so many incredible initiatives in the music space, but SiriusXM’s Top of the Country in partnership with the CCMA is an annual undertaking that I’m especially proud of... We are very proud to support Canadian music.”

Keen’s commitment to Canadian talent and his ability to merge strategy with cultural impact continues to drive SiriusXM’s music leadership forward.