Pictured: Rayn Babber with Sickick

Rayn Babber is a driving creative force behind the global success of viral masked artist Sickick. Also a designer of immersive experiences as the founder of Jestr Events Babber made the leap from creative director to full-time manager for Sickick in 2023. Whether it’s planning albums or remixing with artists like Post Malone and Madonna, Babber is focused on helping Sickick scale without compromising the artist’s vision. “What I’m most proud of is helping build a support system that empowers Sickick to stay true to his vision, while scaling a brand that reaches millions across the world.”

Pictured: Sickik with Daniel Gonzalez

Since expanding his role, Babber has assembled what he calls “the Avengers of independent music.” That includes Daniel Gonzalez of DGL Ventures, a seasoned artist manager and executive strategist handling over $30 million in transactions, from catalogue sales to sponsorships. He manages Sickick’s business operations and oversees legal affairs for Tory Lanez. “Reflecting on the past year, he says, “guiding my client, Sickick, through the complexities of scaling his business as a fully independent global artist… It’s been a masterclass in creative entrepreneurship and strategic execution.”

Together, they’ve established a holistic management model – balancing meticulous deal-making, artist protection and memorable live shows. Their advice to future managers is unified and clear: “Know your client – not just as an artist, but as a human being.”