Aside from food delivery, SKIP, previously known as Skip the Dishes, has been championing the Canadian music industry under the radar, but has recently taken the steps to make their support well-known. At the 2025 JUNO Awards, the delivery giant made their debut in music as the first-ever sponsor of the JUNOS | Skip Orange Carpet, delivering high-visibility support for various artists walking the red carpet. Their partnership with TikTok included artist interviews with content creator Boman Martinez-Reid on the grounds, which helped amplify emerging talent in a fresh, culturally relevant way. To keep the music momentum going, SKIP has become a new partner of Live Nation Canada and Evenko, embarking on incredibly impactful work right out of the gate at various venues and festivals.