Chantalle Butler is President of Molson Coors Canada, where she leads national strategy and operations for one of the country’s most iconic beverage companies. In 2024, Molson Coors had a significant presence in Canada’s live music scene, activating across over 100 festivals, including Osheaga, Ottawa Bluesfest, Boots and Hearts, and the Calgary Stampede. “Our brands benefit from investing in Canadian music because it connects them with culturally engaged audiences, builds brand loyalty through shared experiences, and supports local talent and communities,” says Butler. Under her leadership, Coors Light’s Chill on Shuffle platform brought fans once-in-a-lifetime moments, while Coors Original expanded its country music legacy with pop-up sets and fan-favorite experiences. A CPA, CA with over 20 years of experience across major CPG brands, Butler also serves as Chair of The Beer Store and sits on the boards of Beer Canada and Brewers Distributors Ltd. She’s known for building inclusive teams, driving growth, and showing up for Canadian culture nationwide.