RBC was pivotal to one of the decade’s most blockbuster tours coming to Canada over the past year: Taylor Swift’s Eras Tour. “RBC’s partnership with Taylor Swift | The Eras Tour in Canada was an absolute highlight – the groundbreaking tour brought together generations of music fans and broke sales records around the globe,” says Mary DePaoli, Executive Vice President and Chief Marketing Officer at RBC. The partnership brought Avion Rewards members in Vancouver and Toronto exclusive ticket access for the extremely in-demand concerts, and also gave tickets to fans in the community through Big Brothers Big Sisters of Canada. The partnership exemplified RBC’s deep alignment with music in the country, with RBCxMusic connecting fans with live experiences and VIP experiences and First Up providing emerging Canadian artists with a platform for exposure, funding, education, and mentorship. “RBC is a longstanding supporter of the arts,” says DePaoli, who also serves on the boards of Women in Sports and Events (WISE) and the Toronto International Film Festival (TIFF) and chairs the RBC Foundation. “We deeply value the role of artists as innovators and are committed to equipping the next generation of creatives with skills for a thriving future.”