Pictured: Karan Aujla, Deep Rehaan

Karan Aujla has been a key artist in the global rise of Punjabi music, and the man behind him has been key behind-the-scenes. That’s Deep Rehaan, the COO of Vancouver-based Rehaan Records. Aujla’s longtime friend and manager, Rehaan has helped build Aujla into a global force, overseeing chart-topping hits like “Wavy” (No. 7 on the Billboard Canadian Hot 100) and the viral 2025 single “Courtside,” which debuted at No. 59 on the same chart. Aujla also tops global streaming charts as Spotify’s No. 11 most-streamed Punjabi artist in 2024. He made a big splash winning the Juno Fan Choice Award last year, beating powerhouses like Tate McRae and The Weeknd and becoming the first Punjabi artist to win that award.

Rehaan drove major international collaborations, including Aujla’s track with One Republic and Ikky – a crossover English and Punjabi pop hit that also charted on the Canadian Hot 100. These deals have opened doors in key global markets, without sacrificing cultural authenticity. Rehaan has expanded the management team with international partnerships to spread his music even farther.

“The key to breaking Canadian artists worldwide is combining authentic storytelling with global strategy, Rehaan says. “We focus on building a unique brand, producing world‑class content, and forming strategic partnerships that open doors in international markets, all while staying true to the artist’s roots.” His advice? “Know your artist inside out, build real relationships in the industry, and stay consistent. Success doesn’t come overnight. Be patient, stay professional, and always put the artist’s vision first.”