Pictured: Mathew Fruitman, LØLØ, Cole Lanni

Coalition Music has managed some major Canadian acts over the last three-plus decades, from Simple Plan to Amanda Marshall. Cole Lanni and Mathew Fruitman represent the next generation, both as managers and with the talent they work with. Known for spotting fresh talent and thinking globally, Lanni and Fruitman have helped lead some major breakout moments in Canadian music over the past few years.

They were key to Preston Pablo’s success with “Flowers Need Rain,” a collab with production team Banx & Ranx which earned over 100 million streams and became one of the biggest Canadian radio hits since Michael Bublé’s “Haven’t Met You Yet.” They’ve also helped take Punjabi music to the world stage, driving over 3 billion streams with tastemaking producer Ikky and landing major collaborations with artists such as OneRepublic (“Tell Me,” their hit with Karan Aujla, was a big cross-cultural collaboration and charted on the Canadian Hot 100 this year).

As booking agents, the duo also booked Diljit Dosanjh’s first North American arena tour, selling 88,000+ tickets, and are now growing the global career of pop-punk artist LØLØ, who’s sold out headline shows across North America, Europe and the U.K. The key to breaking Canadian artists worldwide, they say, is to start touring at venues with hard tickets – a big milestone in the early career of emerging artists, and something they’ve managed to achieve with multiple acts.