Over the past year, PepsiCo has continued to deepen its cultural footprint through a wide range of music sponsorships and activations. For instance, the brand’s partnership with global icon Michael Bublé on its Bubly brand has infused a signature playfulness into a variety of music experiences. Across its portfolio, PepsiCo brands showed up at major cultural moments, including festivals throughout Canada. These efforts reflect PepsiCo’s ongoing commitment to supporting Canadian music, artists and fans while placing its brands at the heart of live entertainment.