Over the past year, PepsiCo has continued to deepen its cultural footprint through a wide range of music-led campaigns and partnerships across Canada. For instance, the brand partnered with global icon Michael Bublé to sponsor the VIP Lounge at one of the year’s biggest shows, infusing the brand’s signature playfulness into a premium music experience. Across its portfolio, PepsiCo brands showed up at major cultural moments, with TD Bank (a PepsiCo partner) serving as the official bank of the JUNO Awards and sponsoring key events like the CCMA Awards, East Coast Music Awards, and Indigenous Music Awards. Molson Coors, also under the PepsiCo umbrella in Canada, amplified its presence at the JUNOS 2025, Osheaga, and Boots & Hearts. These efforts reflect PepsiCo’s ongoing commitment to supporting Canadian music, artists, and fans while placing its brands at the heart of live entertainment.