In the past year, Bell Media deepened its commitment to music integration across platforms through strategic expansion and innovation. The company broadened its reach with iHeartRadio Canada, adding Vista Radio stations to bring more music content to audiences nationwide. Bell Media also launched new music-driven FAST channels, including CTV Gridlock and CTV Laughs, mixing entertainment and music for a dynamic viewer experience.

Strengthening its partnership with the Canadian Country Music Association, Bell Media alsointroduced the PURE COUNTRY National Flyaway Contest, offering exclusive fan experiences leading up to the CCMA Awards. On the digital front, the launch of Bell Ads for Business and a programmatic partnership with StackAdapt enabled more targeted music-related advertising across Bell Media’s ecosystem.

These initiatives underscore Bell Media’s evolving role as a music-forward media powerhouse, bridging fans, artists, and brands through engaging, accessible content.