Andrew Oosterhuis is Vice President of Marketing at Labatt Breweries of Canada, overseeing iconic brands including Budweiser, Bud Light, Stella Artois, Michelob Ultra, Corona, Nutrl, Cutwater, and more. Since rejoining the Canadian team in 2020 after a global marketing stint in New York, Oosterhuis has led standout campaigns and brand partnerships, including the Bud Light Buckle Up Tour and Labatt’s national collaboration with Live Nation.

A Strategy Marketer of the Year (2022), Andrew began his career at Labatt in 2007 and rose through roles in sales and marketing. Notable past work includes partnerships with Metallica, Wayne Gretzky, and global campaigns with La Liga and Leo Messi. “As Canada’s leading brewery, we’ve been bringing people together for over 175 years,” he says. “Supporting Canadian music via activations like the Buckle Up Tour enables Labatt to build on this legacy by bringing fans and artists closer together.”